Custom business apps & automations backed by operations expertise.

Smiling person in denim jacket, urban background

Joel Lee - Owner & Consultant

Blue and purple heart
abstract geometric design with letter K
Socium Consulting logo on a red background with a white abstract circular design above the company name.
White geometric cube outline with intersecting lines on black background.
circular pie chart with large black section and smaller red section
Illustration of large letter "L" composed of orange education-related icons, including books, globes, calculators, and lab equipment, with the words "Limitless Learning" below in orange and blue text.
Orange capital letter P on transparent background
white circular holes arranged in a triangle on a black background

INTERNYL CONSULTING

INTERNYL CONSULTING

My mission is to build strategic business software solutions that work toward the best interest of my partners and their people.

My Method

With “no-code” and “low-code” platforms, the barrier to development is drastically cut, allowing you to build custom business software with a significantly cheaper investment than what a traditional full-code approach typically requires.

This means you don’t need to drop $100,000 on a custom full-code application that is expensive to maintain and iterate on. It also means you can get out of that off-the-shelf software you’re probably underutilizing and overpaying for.

The no/low-code approach offers a happy medium: quickly deployed, resourceful, and highly-tailored software that can be maintained and iterated on.

While I directly handle all consultation and technical execution for my partners, I am also able to function as a micro-agency if it is advantageous for my partners. This allows me to connect my partners with a wider set of skills, without them having to manage the talent, which maximizes the value I can bring to my partners’ businesses.

My Services

  • I’m always one call away from ad-hoc consultations, co-building, training, or troubleshooting. This is a flexible, low-commitment partnership that allows you to tap me in only when needed.

  • This could be the client portal, custom CRM, workflow automation, or business dashboard you've been thinking of. I’ll (1) scope out your project and business-level processes, (2) define the technical requirements and timeline, and (3) execute. After the project, we can always move into an ongoing relationship for maintenance and further iterations.

  • I’ll be your part-time Director of Technology. This kind of partnership is where my deepest work happens. Whether I supply my own team to build technical solutions, or I oversee your existing tech talent, we’ll collaborate to turn your visionary strategy into technical execution. I’ll manage your business’s core technological efforts and together we’ll enhance multiple areas of your business with comprehensive and strategic apps and automations that move the needle.

Why “Internyl”?

The name “Internyl” gets to the heart of what I offer: consultation and implementation services around internal business software solutions. I help companies work on their business rather than just in their business, through custom software implementation. My approach is fundamentally tool-agnostic, which means I’ll research and implement whichever tools are best suited for your particular needs. However, the tools below are part of my core “tech stack” that I love and am most proficient in.

Airtable logo with text and geometric icon

Xano logo in black text
Make.com (formerly Integromat) logo in black text
Weweb logo in black text
Noloco logo in black text
Fillout logo in black text
Glide logo in black text
Notion logo in black text

A few use-cases…

Dashboard illustrating the idea of custom business apps
Login screen illustrating the idea of client portals

Business Apps

Client Portals

  • Bespoke internal tools that are tailored to your business’s particular processes and needs. This might be anything from a custom CRM, to a quote-generation tool, or project management app, or back-office dashboard.

  • Enhance your client interactions with custom client portals designed to provide seamless access to information, services, and support. Each client portal is user-friendly, secure, and tailored to meet the unique needs of your business and your clients.

Process Automation

Data Integration

  • Workflow and process automations help you focus on more thoughtful and strategic work so that you can make a greater impact on your business, while your repetitive and predictable tasks are put on auto-pilot.

  • Seamlessly connect disparate systems and data sources to create a unified view of your business. Whether we are connecting existing data sources or creating a new database, having a unified source of truth enables you to make data-driven decisions.

Table illustrating the idea of database development
Flowchart illustrating the idea of process and workflow automation

Hear from my partners…

Book a free consultation

Latest thoughts from Joel…