We transform
business operations
We engineer operations systems,
business apps, and automations that
allow teams to move with agility and clarity.
Capabilities
What we build
Tool Expertise
We have certifications and preferred tools, but we're ultimately tool-agnostic and can work in a wide variety of platforms. We evaluate your specific needs and recommend the best combination of tools for where your business is at.
Examples
How we transform operations
We enable work to move with agility and clarity. If your ops still run through glued spreadsheets, inboxes, and Slack threads, we build systems that centralize data, standardize inputs, and automate repetitive tasks.
Fragile spreadsheets → Reliable Airtable databases
Replace scattered tabs and breakable formulas with a structured base: linked records, views, permissions, and automations. Your future self will thank you when you're not figuring out why your VLOOKUP is broken at 11pm.
Onboarding via email → Structured onboarding form
Give your customers a self-serve onboarding experience with consistent inputs, file uploads, and automatic routing into your system. No more playing Sherlock Holmes to find that one missing piece of information in your email.
Copy data into QuickBooks invoice → Automated invoice generation
Generate invoices from approved work automatically: consistent line items, faster billing cycles, happier team members. Billing day goes from 'why did I choose this career' to 'actually, this is fine.'
Client collaboration via email/SMS/files → Centralized client portal
Give clients one place to submit requests, track progress, and find files. Less back-and-forth and fewer dropped balls. No more searching across six different apps and the carrier pigeon... can't forget the pigeon.
Bloated Salesforce setup → Lean Airtable CRM
A CRM your team actually wants to use, with only the fields that matter, beautiful UI, quick customization, and lightweight automations. No more CRM adoption campaigns. This one actually adopts your team!
Manual task updates in Slack → Automated updates on Asana completion
Your task manager stays the source of truth, and your messaging platform gets instant updates when work changes. Less time chasing for statuses, more time chasing your golden retriever.
Copy-pasting work orders into PM tool → AI-extracted work order details
Stop entering fifty work orders every week. AI reads source emails or PDFs and populates your PM tool with the right fields. Faster turnaround, fewer errors. Your fingers will thank you.
One-off campaigns in Mailchimp → Template-driven automated emails
No need to build each email by hand. Automate your emails from a template: faster creation, consistent branding, simpler experience. Your email template called us. It wants its job back.
Two paths forward
Know what you need, or still figuring it out?
Our Foundation
Three principles that guide every partnership
1. Golden Rule
We only recommend and build solutions we believe are in your best interest. If we disagree over the best approach, we'll talk it through until we agree with you or you agree with us. Through deep alignment, we'll stay focused and fast.
2. Strategy First
Business strategy should drive tool-use, not the other way around. We avoid building in a vacuum through evaluating every technical solution against your business goals.
3. Innovative Spirit
We partner with forward-thinking business owners who embrace figuring out a better way, and who are willing to invest in their own systems.
FAQ
Frequently Asked Questions
Why "Internyl"?
"Internyl" speaks to the heart of our services: we engineer robust, internal operations systems. We are not just a development shop. We are leaders who build technical solutions tied to business-level strategy.
Do you work with a limited toolset?
While there are tools we're most familiar with like Airtable, Make, Glide and others, we ultimately take a tool-agnostic approach in order to connect our partners with the best platforms based on business needs. Our focus is on finding the right solution for your specific requirements, not fitting you into our preferred tools.
How long does a typical project take?
Most projects range from 1-3 months for full implementation, but we prioritize delivering value early and often rather than waiting for a 'perfect' final product. Our iterative approach also means you'll see working functionality in our feedback calls usually within 2 weeks.
What types of businesses do you work with?
We specialize in working with startups and SMBs that are innovative and looking to use custom software to accelerate their operational initiatives. Our experience spans many industries including manufacturing, marketing, legal services, insurance, tutoring, real estate, venture capital, SaaS, and more.
Do you provide ongoing support after project completion?
Yes, we offer maintenance packages. Many of our clients also engage us for ongoing strategic consultation as their business evolves, ensuring their technology continues to support their growth rather than becoming a constraint.
How do you ensure your solutions align with our business goals?
As consultants first, we follow a business-first methodology where every technical effort is evaluated against your strategic objectives. As builders second, we then translate your strategic vision into technical solutions that can be iterated on.
The Internyl Mission
We empower mission-driven companies through digital transformation so they can meet needs and promote human flourishing.