Team
The people behind Internyl
Every engagement is founder-led by Joel and backed by a tightly-knit team of full-stack engineers.
Founder & Consultant
Joel Lee
Joel founded Internyl out of a love for helping startups and SMBs navigate operational challenges with custom software. What he brings above all is judgment: knowing what to build, what to leave alone, and how to wield technology for strategic, business-level outcomes.
Core Values
How we operate
These are the values that shape and guide our team each day.
- The success of our team is measured by the positive impact we have on people's lives, and we aim to bless our team in ways that allow them and their families to thrive.
- Since people operate best within their own strengths, we are committed to aligning each team member's responsibilities with their own core competencies and helping them grow in their skillset.
- We believe in linking impactful performance with monetary reward, wherever possible and wherever reasonable. We want our team members to thrive financially.
- We communicate directly and honestly, avoiding unnecessary complexity in our internal processes and team interactions.
- We value simplicity in our tools, workflows, and documentation, making it easier for everyone to contribute effectively and for partners to leverage what we build.
- In our service delivery, we prioritize clear, straightforward solutions that our partners can understand and maintain, rather than over-engineered systems.
- Although we make mistakes as humans, intentional effort toward quality work is a non-negotiable in everything we do.
- We graciously help each other grow in excellence, supporting and serving one another while setting a higher standard for ourselves than we have for those around us.
- Every team member is committed to continuous learning in whichever role they are in.
- We encourage bottom-up innovation and continuous improvement. Every team member's voice and perspective is valued.
- A collaborative, no-ego spirit drives our synergy and success.
- Personal growth and development are integral to our culture.
Read our Statement on AI to see how our core values guide our use of emerging technology.
The Internyl Mission
To empower creative and complex businesses with operations systems that help their team deliver excellent work, serve their customers, and flourish as people who build good things.