Team
The dynamic duo behind Internyl
Founder & Consultant
Joel Lee
Joel founded Internyl Consulting out of a love for helping startups and SMBs navigate their unique operational challenges with custom software solutions. Drawing on his deep expertise in operations strategy, systems thinking, and no/low-code development, he architects solutions that push the technical needle forward, connect teams, and bring business owners closer to their vision for their business.
Lead Consultant
Graham Cepica
Graham helps organizations turn strategy into working systems. He blends analytical rigor with creative problem-solving to design revenue operations, marketing, and no/low-code workflows that scale. With experience across startups, nonprofits, and commercial real estate, he bridges human connection with practical, measurable solutions.
Core Values
How we operate
Our core values shape who we aim to be and guide us in all we do.
How we live this value
- The success of our team is measured by the positive impact we have on people's lives, and we aim to bless our team in ways that allow them and their families to thrive.
- Since people operate best within their own strengths, we are committed to aligning each team member's responsibilities with their own core competencies and helping them grow in their skillset.
- We believe in linking impactful performance with monetary reward, wherever possible and wherever reasonable. We want our team members to thrive financially.
How we live this value
- We communicate directly and honestly, avoiding unnecessary complexity in our internal processes and team interactions.
- We value simplicity in our tools, workflows, and documentation, making it easier for everyone to contribute effectively and for partners to leverage what we build.
- In our service delivery, we prioritize clear, straightforward solutions that our partners can understand and maintain, rather than over-engineered systems.
How we live this value
- Although we make mistakes as humans, intentional effort toward quality work is a non-negotiable in everything we do.
- We graciously help each other grow in excellence, supporting and serving one another while setting a higher standard for ourselves than we have for those around us.
- Every team member is committed to continuous learning in whichever role they are in.
How we live this value
- We encourage bottom-up innovation and continuous improvement. Every team member's voice and perspective is valued.
- A collaborative, no-ego spirit drives our synergy and success.
- Personal growth and development are integral to our culture.
The Internyl Mission
We empower mission-driven companies through digital transformation so they can meet needs and promote human flourishing.