The dynamic duo behind the Internyl Method
Joel Lee
Joel founded Internyl Consulting out of a love for helping startups and SMBs navigate their unique operational challenges with custom software solutions. Drawing on his deep expertise in operations strategy, systems thinking, and no/low-code development, he architects solutions that push the technical needle forward, connect teams, and bring business owners closer to their vision for their business.
Graham Cepica
Graham helps organizations turn strategy into working systems. He blends analytical rigor with creative problem-solving to design revenue operations, marketing, and no/low-code workflows that scale. With experience across startups, nonprofits, and commercial real estate, he bridges human connection with practical, measurable solutions.
Our core principles for every engagement
Business First
Business strategy should drive and inform technical initiatives, not the other way around. Every solution is evaluated and prioritized against your business's north star metric or goal. By emphasizing business knowledge, we avoid building in a vacuum.
Innovative Spirit
We partner with forward-thinking business owners who embrace figuring out a better way, and who are willing to invest in their own systems. While we have core software competencies, we work with the best tool for each specific job.
Golden Rule
We only make recommendations and implement solutions that we believe are in your best interest. If we ever disagree over the best approach or solution, we'll talk it through until we agree with you or you agree with us. Through deep alignment, we'll stay focused and fast.