Case Studies
A text-first index of selected case studies for citation, search, and LLM retrieval.
No Boring Brands
- Domain
- Customer onboarding
- Painpoint
- Manual onboarding and newsletter creation were tedious, repetitive, and time-consuming.
- Outcome
- Increased onboarding throughput while maintaining headcount, resulting in a 95% automated onboarding tracker in Airtable and auto-generated email newsletters.
- Toolbox
- Toolbox included Airtable, Make, OpenAI, Mailchimp, and Slack.
DSSL Lighting
- Domain
- Quotes & fulfillment
- Painpoint
- Quote creation was manual, and the Zoho CRM investment was expensive and underutilized.
- Outcome
- Automated quote creation and sending through an end-to-end workflow.
- Toolbox
- Toolbox included Airtable, Make, DocsAutomator, Dropbox, and Noloco.
Waypoint Adjusting
- Domain
- Marketing
- Painpoint
- The existing Squarespace site was limited and constrained positioning and control.
- Outcome
- Replaced the limited Squarespace site with a simple landing page, delivered from concept to launch in 1 day.
- Toolbox
- Toolbox included Next.js, GitHub, Vercel, and an AI-integrated IDE that helped bridge vision and execution for a fast turnaround with a tight outcome.